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  1. Adverse Childhood Experiences Impact Teens’ Ability to Quit Vaping

    The findings show that teens with a history of trauma face significantly greater challenges when trying to quit vaping nicotine.

  2. Truth Initiative, NAACP Unite to Expand Access to Proven Quit Resources and End Targeted Tobacco Harm

    This partnership will break down stigma and create a community for those looking to take the first step towards quitting

  3. Research Article Research Article Research & Resources

    New study: young people with high exposure to on-screen tobacco imagery have higher intentions to smoke and vape

    Findings point to an urgent need to eliminate tobacco imagery in shows popular with young people

  4. News Article News Article Research & Resources

    Most young adult nicotine users want to quit in 2026

    About two-thirds (67%) of young adult nicotine users ages 18–24 plan to quit for the new year, according to new Truth Initiative survey data.

  5. News Article News Article Research & Resources

    A breath of fresh air: The immediate benefits of quitting smoking or vaping nicotine

    Learn about short- and long-term benefits of quitting smoking and vaping

  6. News Article News Article Research & Resources

    How quitting nicotine can benefit people living with HIV

    For people living with HIV, quitting nicotine – especially cigarette smoking - is particularly important, and can improve the effectiveness of medication and

  7. News Article News Article Research & Resources

    Truth Initiative brings quitting resources to fans at Celebration Bowl

    Truth Initiative’s presence brought attention to the disproportionate impact of tobacco on Black health, building on the work of its Culture + Cessation Coll

  8. News Article News Article Research & Resources

    How nicotine replacement therapy can help young adults quit nicotine for good

    NRT is a safe and effective way of weaning off nicotine. NRT delivers a dose of nicotine more slowly than cigarettes, e-cigarettes, dip, or chew.

  9. News Article News Article Research & Resources

    For people quitting nicotine, on-screen tobacco use can put a quit attempt at risk

    Research shows that on-screen tobacco imagery can make young people more likely to smoke and vape – but it may also hinder quit attempts for people of all ag

  10. News Article News Article Research & Resources

    8 foods and drinks that could help people quit nicotine

    Here are eight foods and drinks that could help curb cravings, ease withdrawal, and give your body the strength to make it through.

  11. News Article News Article Research & Resources

    Nicotine and your pet: everything a pet parent should know

    Exposure to tobacco smoke, nicotine vape aerosol, and cannabis products can pose serious health risks to dogs, cats, birds, and other pets.

  12. Tobacco Imagery in Movies Surged in 2024, Exposing Millions of Young People to Smoking and Vaping on Screens

    New report finds more than half of top 2024 films featured tobacco imagery, continuing a troubling rise that threatens youth prevention and quitting efforts.