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  1. First-of-its-Kind truth® Campaign Follows Young Vapers Quit E-Cigarettes Live on Social Media

    truth launched its latest campaign, Quit Together, which pulls back the curtains to show what quitting e-cigarettes really looks like for young people.

  2. News Article News Article Research & Resources

    Tips for quitting tobacco during times of stress

    Stress and anxiety related to the COVID-19 pandemic can present challenges for any tobacco user who is trying to quit, but these challenges are manageable wi

  3. News Article News Article Research & Resources

    What are the long-term effects of vaping?

    Not much is known about the health effects of e-cigarettes like JUUL, meaning the millions of young people who vape are being treated like test subjects.

  4. Research Article Research Article Research & Resources

    Most young e-cigarette users want to quit, 1 in 3 has tried in the past year

    A majority of young e-cigarette users say they intend to quit, with one-third reporting a past-year quit attempt and 15% aiming to quit in the next month, ac

  5. Report Report Research & Resources

    A classroom crisis: How the youth vaping epidemic is impacting teachers

    As the youth vaping epidemic continues to surge, schools are playing a central role in confronting and addressing the crisis.

  6. Research Article Research Article Research & Resources

    Youth vaping declines during pandemic as young people report less retail and social access to products

    Vaping among young people dropped amid the COVID-19 pandemic as young people reported less retail and social access to e-cigarettes, according to new Truth I

  7. Research Article Research Article Research & Resources

    Clinical trial: Text message program increases quit rates among young adult e-cigarette users by nearly 40%

    The latest Truth Initiative research demonstrates the effectiveness of This is Quitting in helping young adults between 18 and 24 years old quit vaping.

  8. News Article News Article Research & Resources

    Truth Initiative celebrates an impactful year of youth leadership

    2025 was an action-packed year for young people working with Truth Initiative to empower their communities to quit nicotine.

  9. truth Takes to TikTok To Talk Vaping And The Immune System During COVID-19

    The #ImmuneUpVapesDown TikTok challenge will ask users to come up with their own immune boosting concoction.

  10. News Article News Article Research & Resources

    Nearly half of young vapers resolve to quit e-cigarettes in 2020

    Many 15- to 24-year-olds who vape say quitting e-cigarettes is a 2020 resolution, according to a new survey.

  11. News Article News Article Research & Resources

    Majority of young vapers worry about COVID-19 risk and want to quit

    Findings from a new Truth Initiative survey reveal that the coronavirus pandemic is motivating many young people who use e-cigarettes to quit vaping.

  12. News Article News Article Research & Resources

    Vaping multiplies risk of COVID-19 in teens and young adults

    Young people who had ever used e-cigarettes were five times more likely to be diagnosed with COVID-19 than those who hadn’t vaped.