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  1. News Article News Article Research & Resources

    How to support someone who wants to break up with their vape

    Parting ways with vaping can be difficult, and encouragement from friends and family can make a big difference.

  2. Study shows graphic cigarette warnings trigger brain areas key to quitting smoking

    Viewing graphic anti-smoking images on cigarette packs triggers activity in brain areas involved in emotion, decision-making and memory as observed via brain

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    Conflict of Interest

    Truth Initiative policy

  4. Report Report Research & Resources

    LGBT+ young people smoke and vape at a higher prevalence than non-LGBT+ peers

    New Truth Initiative research finds that a higher proportion of lesbian, gay, bisexual, and transgender young people used cigarettes and e-cigarettes in 2021

  5. News Article News Article Research & Resources

    What do the U.S. states with the highest smoking rates have in common?

    Why do these 13 states have higher smoking rates and greater health consequences than the rest of U.S.?

  6. News Article News Article Research & Resources

    Where does e-cigarette regulation stand today?

    E-cigarettes on sale today in the U.S. have not undergone a review of their public health impact through the FDA’s review process for tobacco products.

  7. News Article News Article Research & Resources

    4 things parents need to know about JUUL and nicotine addiction

    JUUL e-cigarettes are popular among youth because of their sleek appearance and appealing flavor, but many are unaware that JUUL packs a powerful nicotine pu

  8. Tobacco Tale of Two Nations: New Report Shows 13 States Have Higher Smoking Rates and Greater Health Consequences Than Rest of U.S.

    New report underscores a tale of two nations when it comes to tobacco use - one of dramatic declines in smoking rates, and one where a huge swath of the U.S.

  9. News Article News Article Research & Resources

    Action needed: Strong tobacco 21 policies

    There’s been strong public support for tobacco 21 policies, but new developments risk seriously undermining the full impact of these measures.

  10. truth asks if it is just business or is it exploitation

    A new campaign from truth® exposes the tobacco industry’s exploitation of individuals with mental health conditions and members of the military.

  11. News Article News Article Research & Resources

    Tobacco is a social justice issue: The military

    Tobacco use disproportionately affects many populations—the same groups who have a long history of being exploited by the tobacco industry.

  12. News Article News Article Research & Resources

    How the tobacco industry’s new products could be leading to more nicotine addiction

    Public health leaders and researchers joined Truth Initiative to discuss the proliferation of new tobacco products that threaten to reverse years of progress