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  1. New report shows that Marlboro is one of the most influential brands among teenagers

    A new report finds that Marlboro tops the list of preferred cigarette brands among teens, followed by Newport and Camel.

  2. Cigarette smoking has declined but population disparities among populations are cause for concern

    It is terrific news that the results of the National Health Interview Survey, released today by the U.S.

  3. Research Article Research Article Research & Resources
  4. News Article News Article Research & Resources

    3 ways tobacco use impacts your sex life

    Big Tobacco works hard to make smoking and vaping seem sexy.

  5. News Article News Article Research & Resources

    Slim and stylish: How tobacco companies hooked women by “feminizing” cigarettes

    In the 1920s, Lucky Strike unveiled a new advertising campaign that was credited with increasing the brand’s cigarettes sales more than 300 percent in the fi

  6. Research Article Research Article Research & Resources

    “Tobacco-free nicotine” labels for e-cigarettes increase purchase intentions among teen e-cigarette users

    A new study finds that labeling e-cigarettes with “tobacco-free nicotine” increases teenage e-cigarette users’ intentions to purchase e-cigarettes

  7. Report Report Research & Resources

    Gamechanger: Shifting from Tobacco Control to Ending the Industry’s Influence for Good

    The concept of “endgame” is a strategy to move to a time when commercial tobacco and nicotine use – with the exception of FDA-approved medications – are no l

  8. Young Activists Join with truth® to Demand Action on Menthol Cigarettes and Flavored Cigars

    Youth and young adults deliver digital petition during in-person meetings with the White House and Congressional members.

  9. Report Report Research & Resources

    JUUL on YouTube

    Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.

  10. News Article News Article Research & Resources

    Why the “cold turkey” method of quitting vaping or smoking doesn’t work – and what does

    Quitting cold turkey has such a low success rate due to the nature of nicotine addiction.

  11. News Article News Article Research & Resources

    A look at how Big Tobacco infiltrated baseball

    Big Tobacco heavily investing in tactics to link tobacco with baseball including in-game promotions, stadium advertising, and the creation of collectible bas

  12. Fact Sheet Fact Sheet Research & Resources

    E-cigarettes: Facts, stats and regulations

    What is an e-cigarette? How much nicotine is in an e-cigarette? Are e-cigarettes as harmful as cigarettes?