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Young people enrolled in Truth Initiative quit vaping program report high levels of e-cigarette addiction
The research suggests that those with higher levels of e-cigarette addiction may be more likely to seek help quitting.
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Meet the North Carolina Rep. taking on tobacco on the industry’s home turf
Alma Adams, a two-term U.S. representative from North Carolina, has long been an advocate for tobacco prevention.
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How colleges can help their students quit vaping
As e-cigarette use among young people continues to escalate, colleges and universities are grappling with how to address vaping on campus.
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Our Impact
Our work has prevented millions of young people from becoming smokers, including 2.5 million between 2015 and 2018 alone. We are committed to preventing youth and young adult nicotine addiction and empowering quitting for all — and we won’t stop until we achieve a future free from lifelong addiction, fostering healthier lives and a more resilient nation. This is how we’re doing.
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Our Team
![Janet Mills]()
Janet Mills
Janet Trafton Mills was sworn in as the 75th Governor of Maine in 2019.
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Opioid dependence can happen after just 5 days
Young Americans are particularly vulnerable to misunderstanding the risks associated with opioid misuse, addiction and the dangerous spiral down from prescri
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Quitting vaping in 2024: Top tips and resources
There are many reasons people want to quit vaping, including physical or mental health concerns, financial cost, freedom from addiction, and influence from f
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Master Settlement Agreement
The largest civil litigation settlement in U.S. history changed tobacco control forever. The settlement is also the first chapter in the Truth Initiative origin story. Learn the basics of the Master Settlement Agreement.
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Cigarette smoking has declined among 18-24 year olds but some disparities are cause for concern
Smoking is on the decline among 18-24 year olds, however, smoking is increasingly a function of who you are, where you live, your income & your sexual pr
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The unseen struggle of opioid addiction, withdrawal and treatment
The second phase of The Truth About Opioids campaign brings Americans face-to-face with a real opioid detox.
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New report shows that Marlboro is one of the most influential brands among teenagers
A new report finds that Marlboro tops the list of preferred cigarette brands among teens, followed by Newport and Camel.
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Cigarette smoking has declined but population disparities among populations are cause for concern
It is terrific news that the results of the National Health Interview Survey, released today by the U.S.
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