Statement from Truth Initiative CEO and President Kathy Crosby on the Appointment of Dr. Brian King as Executive Vice President of U.S. Programs at the Campaign for Tobacco-Free Kids

We congratulate the Campaign for Tobacco-Free Kids on the appointment of Dr. Brian King as Executive Vice President of U.S. Programs. His leadership arrives at a critical time during a period of significant transition for public health infrastructure in the United States, as we work to protect hard-won progress in youth prevention, cessation and tobacco control.

“I had the privilege of working alongside Brian at the FDA and saw firsthand his unwavering dedication to public health, scientific integrity, and transparency,” said Kathy Crosby, CEO and President of Truth Initiative. “He offers a rare combination of deep expertise, policy insight, and a strong commitment to advancing evidence-based solutions that reduce the negative health consequences of tobacco use and improve chronic disease outcomes.”

Dr. King is widely respected for his leadership in tobacco prevention and control, with a longstanding commitment to advancing science-based policies that protect health and reduce the burden of tobacco use and nicotine addiction.

Truth Initiative looks forward to working with Dr. King and the team at CTFK to continue building a future free from nicotine addiction through bold, evidence-based strategies that protect youth and support people in quitting.