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  1. Research Article Research Article Research & Resources

    Weak restrictions on flavored e-cigarettes lead to explosive menthol sales

    Sales of menthol e-cigarettes increased by almost $60 million and its market share more than doubled following weak restrictions on flavored e-cigarettes.

  2. New Truth Initiative Study Finds That E-Cigarette Use Increases Odds of Youth Using Cigars, Little Cigars or Cigarillos (CLCCS)

    According to a new study, young people 15-21 who use e-cigarettes or ever used JUUL have over 3x higher odds of initiating use of cigars, little cigars or ci

  3. News Article News Article Research & Resources

    The latest information on JUUL: 8 important things to know

    The latest information and facts about JUULing based on the newest research and reports, as well as the company’s own testimony and documents from Congressio

  4. News Article News Article Research & Resources

    How much nicotine is in JUUL?

    The amount of nicotine in one JUUL cartridge is roughly equal to the amount of nicotine in a pack of cigarettes, or about 200 puffs, according to the JUUL we

  5. News Article News Article Research & Resources

    E-cigarettes drive overall youth tobacco use to highest rate in nearly two decades

    New data from the 2019 National Youth Tobacco Survey show that 31.2% of high school students and 12.5% of middle school students are using some type of tobac

  6. Research Article Research Article Research & Resources

    JUUL use doubles in one year, driving ’unprecedented increase’ in tobacco use among young people

    The percentage of young people aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, signaling an alarming increase in use frequency.

  7. States still shortchanging prevention programs that save lives and health care dollars

    20 years after reaching a landmark legal settlement, states still spend only a small fraction of their tobacco revenue on prevention and quitting programs.

  8. Research Article Research Article Research & Resources

    One-third of parents had no awareness of JUUL at start of youth e-cigarette epidemic

    35.9% of parents of middle and high school students had no awareness of JUUL as the vaping epidemic was intensifying, according to a new Truth Initiative stu

  9. News Article News Article Research & Resources

    JUUL keeps saying its popularity with young people is an accident

    JUUL says their popularity with youth was an unintended consequence of their efforts to help adult smokers quit.

  10. Infographics Infographics Research & Resources

    Banning menthol could save lives

    Rates of smokers reporting they would quit if menthol cigarettes were banned

  11. News Article News Article Research & Resources
  12. News Article News Article Research & Resources

    3 tips for boosting success with an online quit-smoking program

    As more smokers turn to the internet for help to quit, they can increase their chances of success with a few tips for making the most of online tools and res