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Menthol: facts, stats and regulations

Menthol makes cigarettes and other tobacco products easier to smoke — and harder to quit.

New truth® campaign shows connection between nicotine dependence and "Toxic Therapy"

truth® is teaming up with actor and comedian Chris Parnell in its latest effort, “Toxic Therapy from Your Vape.”

How popular are oral nicotine pouches and lozenges?

In the face of declining cigarette sales and expanding restrictions on flavored e-cigarettes, some tobacco companies are rapidly expanding their oral nicotin

How would smokers respond to cigarettes with less nicotine?

62% of adult smokers said they’d quit if the FDA issued a rule limiting the level of nicotine in cigarettes, according to a new Truth Initiative study.

This is Quitting Resources

EX Program by Truth Initiative leans into digital health boom to increase access for tobacco users, leading to record growth

The EX Program broke important new ground in 2021, with sharp increases in both new clients and enhancements to its enterprise tobacco cessation solution for

Q&A: LGBT pride in ending nicotine and tobacco use

Decades of targeting marketing in the LGBT community has contributed to higher prevalence of tobacco use.

And the Oscar goes to…the tobacco industry

Of the 10 films nominated for Best Picture, 80% featured smoking and vaping depictions.

Fast Company recognitions underline why youth tobacco prevention is more important than ever

Fast Company recognitions underscore that making tobacco use a thing of the past is an urgent issue for 2020. Here are 11 reasons why.

Nicotine use and stress

Vaping nicotine can increase anxiety symptoms and stress levels.

“Tobacco-free nicotine” labels for e-cigarettes increase purchase intentions among teen e-cigarette users

A new study finds that labeling e-cigarettes with “tobacco-free nicotine” increases teenage e-cigarette users’ intentions to purchase e-cigarettes