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Vaping: Know the Truth – Empowering Students with the Facts on E-cigarettes & Tools to Quit

2022 survey shows youth e-cigarette epidemic remains a serious public health threat

Over 2.5 million teens use e-cigarettes with nearly half (46%) of high schoolers who vape doing so on a frequent basis putting a new generation at risk for a

Truth Initiative Names Initiative as Media Agency of Record

Truth Initiative, a national public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all, has

Nicotine and the young brain

Nicotine is harmful to developing brains and its use during adolescence can disrupt the formation of brain circuits that control attention, learning, and sus

New study: E-cigarette use linked to prior mental illness diagnosis among college students

U.S.

Menthol: facts, stats and regulations

Menthol makes cigarettes and other tobacco products easier to smoke — and harder to quit.

Nashville Bar Owner Breaks Free from Nicotine Addiction and Hopes to Inspire Others

John, a Nashville bar owner who quit smoking with support from the EX Program, has smoked for more than 15 years.

This is Quitting

The first-of-its-kind program to help young people quit vaping, This is Quitting has helped over 750,000 youth and young adults on their journey to quit vaping. Learn more about how it works and the additional resources available for parents of young vapers and for adults who want to quit.

Teens and young adults can join for free by texting DITCHVAPE to 88709

Parents, educators, and other interested parties can download or order printed flyers and palm cards with information about enrolling in the program here.

By texting DITCHVAPE to 88709, you consent to recurring messages from Truth Initiative to help you quit vaping, and agree to the Terms & Conditions and Privacy Policy. Text STOP to opt-out. Text HELP for info. Msg & Data Rates May Apply. 

New truth® campaign shows connection between nicotine dependence and "Toxic Therapy"

truth® is teaming up with actor and comedian Chris Parnell in its latest effort, “Toxic Therapy from Your Vape.”

How popular are oral nicotine pouches and lozenges?

In the face of declining cigarette sales and expanding restrictions on flavored e-cigarettes, some tobacco companies are rapidly expanding their oral nicotin

How would smokers respond to cigarettes with less nicotine?

62% of adult smokers said they’d quit if the FDA issued a rule limiting the level of nicotine in cigarettes, according to a new Truth Initiative study.