Robin Koval

Robin Koval is CEO and President of Truth Initiative®, the national public health organization dedicated to achieving a culture where all young people reject smoking, vaping, and nicotine. An acclaimed leader in the advertising and marketing world, and New York Times best-selling author, Koval joined Truth Initiative in 2013. She’s led the successful re-launch of the award-winning and lifesaving truth® youth tobacco prevention campaign and expanded the organization’s world-class research, public education, youth activism, and digital cessation programs to also combat the youth e-cigarette epidemic.

Michael Tynan

Michael Tynan is a public health analyst at the Centers for Disease Control and Prevention’s Office on Smoking and Health. Michael works with states and communities on tobacco control policy issues and is a subject matter expert on issues such as tobacco prices, smoke-free policies, and point of sale policies. He previously served as the Policy Officer with the Oregon Public Health Division, where he worked on various public health issues, including development of public health administrative rules on marijuana.

Hannah Yasharoff

Hannah Yasharoff is an entertainment and lifestyle reporter for USA TODAY, specializing in the intersection of the wellness industry and celebrity culture. In this role, she writes about mental and physical health issues highlighted by celebrities, wellness trends popularized on social media, and what the biggest stories in entertainment can teach us about our culture at large. She also previously covered the Truth Initiative’s 2020 streaming report.

Jessica Rath

As a behavioral scientist, Jessica Rath, Ph.D., M.P.H., C.H.E.S., is responsible for leading the formative research and impact evaluation of the truth campaign. She has co-authored numerous peer-reviewed publications focused on the campaign’s effects, predictors of health behavior, and patterns of tobacco use over time in young people. Rath is also the elected treasurer of the American Academy of Health Behavior and is a member of the adolescent network annual meeting subcommittee for the Society for Research on Nicotine and Tobacco.

Jennifer Mcclory Hamilton

Jennifer McClory Hamilton is a senior attorney in the Tobacco Unit of the California Attorney General’s Healthcare Rights and Access Section, and has served as a California Deputy Attorney General for over twenty years. She leads the National Association of Attorneys General’s working group that has pressed the entertainment industry to limit tobacco imagery in streamed content popular with youth. That work includes directing letters from 43 state and territorial attorneys general to the major streaming companies and creative guilds and engaging in on-going communications with those entities and public health partners.

Sherry Emery

Sherry L. Emery is a senior fellow of public health at the independent research organization NORC at the University of Chicago. Emery's interdisciplinary research applies the approaches of health communication, economics, and public policy to understand how both traditional and new media influence health behavior. For over a decade, she focused primarily on the roles that tobacco control and other tobacco-related advertising play in shaping attitudes, beliefs, and tobacco-use behaviors among youth and adults.

Jorge Alday

Jorge Alday has more than 20 years of experience in global health, health care, philanthropy and technology.  Currently, he leads Vital Strategies’ work with STOP, a global tobacco industry watchdog. In this role, he exposes tobacco industry efforts to undermine public health and develops counter-narratives to industry misinformation. Previously, he led communications at the Peterson Center on Healthcare and served as Chief-of-Staff to the Executive Director.