Community Coalition
Breath of Freedom – part of the Culture + Cessation Collective – is a coalition of community leaders that are reclaiming the narrative around tobacco use in Black communities, equipping Black individuals with the tools, education, and communal support needed to quit. Tobacco companies have long exploited Black communities through predatory marketing, especially of menthol cigarettes, which has contributed to higher use and more tobacco-related disease. This coalition is not just about cessation—it’s about reclaiming health as a form of liberation.
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