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Tobacco in Pop Culture

truth® calls out tobacco industry for profiling disguised as target marketing

Tobacco is not an equal opportunity killer.

Quit vaping program sees high enrollment and engagement, as thousands seek help amid youth e-cigarette use epidemic

More than 27,000 teens and young adults enrolled in a first-of-its-kind quit vaping program within just five weeks after its launch.

As Oscar season kicks off, tobacco imagery still pervades movies

As youth vaping remains at epidemic levels, tobacco imagery in movies can contribute to an overall problem.

Nicotine pouch ads follow e-cigarette marketing playbook and risk appealing to young people

A new study underscores the need to monitor marketing and enforce regulation of new youth-appealing nicotine products.

Senators urge MPAA to assign R rating to movies with smoking

The Motion Picture Association of America should act to reduce youth exposure to smoking in movies, including by issuing an R rating to movies that feature t

Smoking in Films: 2021

The film industry is making marginal progress over the decades towards eliminating the number of films released containing tobacco.

Youth-rated films nominated for Oscars feature more tobacco imagery than previous years

Almost 80 percent of films that competed for a 2019 Oscar award featured tobacco imagery.

Concerns about health and mental health increasingly drive young people to quit vaping

Young people enrolled in a quit vaping program from Truth Initiative cited health (56.1%) and social influence (15.8%) as their top reasons for quitting vapi

How can a Disney star and a compatibility quiz combat tobacco industry profiling?

A compatibility quiz from truth® and DoSomething.org matches young people based on their income, race and sexual orientation—characteristics used in tobacco

Teens stop #CATmageddon; Enlist pets to send their message to Big Tobacco

truth®, one of the largest and most successful national youth tobacco prevention campaigns, is asking teens (and their pets) to make their mark—literally—on

Mailed tobacco ads rely on price discounts and youth-appealing themes

Tobacco companies continue to appeal to price-sensitive and vulnerable populations through a marketing channel that is largely hidden from view.