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  1. News Article News Article Research & Resources

    Young people quitting nicotine get help from truth®

    Young people quitting nicotine get help from truth

  2. Research Article Research Article Research & Resources

    Vaping advocates promote false claims on Twitter about COVID-19 and e-cigarettes

    Vaping advocates on Twitter promoted false claims about the ability of tobacco, nicotine, or vaping to treat or prevent COVID-19

  3. Report Report Research & Resources

    Smoking in Films: 2022

    The film industry continues to make marginal progress over the decades toward eliminating the number of films released containing tobacco

  4. News Article News Article Research & Resources

    Tobacco and baseball have a long, shared history. Is Zyn the latest chapter?

    New oral nicotine pouches such as Zyn are gaining ground among athletes – replacing smokeless tobacco products (like chew, and dip) that players have used hi

  5. ONDCP, Truth Initiative and the Ad Council join forces on national effort to fight opioid misuse

    The White House Office of National Drug Control Policy (ONDCP), Truth Initiative and the Ad Council unveiled The Truth About Opioids, a comprehensive public

  6. News Article News Article Research & Resources

    Q&A: How to train emerging activists to support a social movement

    Enlisting youth and young adults is an important part of igniting and sustaining social movements. But how can you help emerging activists be effective?

  7. News Article News Article Research & Resources

    How tobacco imagery in Emmy-nominated animated shows is exposing young people to smoking

    Four popular animated shows nominated for the 2024 Emmy Awards – “The Simpsons,” “Family Guy,” “Bob’s Burgers,” and the winner, “Big Mouth” – feature tobacco

  8. News Article News Article Research & Resources

    As smoking rates decline, Hollywood isn’t getting the picture

    The majority of the 2018 nominees for Academy Awards® in major categories – 86 percent – feature tobacco imagery on screen

  9. Our Team

    Nicole Dueffert

    Nicole Dueffert brings her own brand of “Minnesota nice” to Truth Initiative.

  10. News Article News Article Research & Resources

    Netflix streams 1.1 billion minutes of tobacco-related imagery in newest season of F1 racing show

    F1 and its tobacco industry sponsors are now reaching new audiences, made possible by the Netflix docu-series “Drive to Survive.”

  11. Research Article Research Article Research & Resources

    Youth have easy access to e-cigarettes online through lax age verification and concealed deliveries

    TikTok accounts promoting “discreet shipping” services that conceal e-cigarettes in cosmetics, candy, and beauty products attempt to circumvent age restricti

  12. Report Report Research & Resources

    The truth about opioids

    The Truth About Opioids is helping young people understand the facts about opioids, the risk of addiction and the crucial role they can play in solving the c