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High-nicotine e-cigarettes dominate the market, with sales increasing 15-fold in five years

Sales of e-cigarettes with the highest levels of nicotine (5% or greater nicotine strength) have grown drastically in the past five years

Nicotine and the young brain

Nicotine is harmful to developing brains and its use during adolescence can disrupt the formation of brain circuits that control attention, learning, and sus

After approving IQOS, FDA must fully use its powers to protect youth

The FDA must live up to its promise to monitor the use of IQOS and ensure it gets into the hands of smokers looking to quit cigarettes completely and not fue

Industry influencer: how tobacco content is infiltrating social media

Tobacco content, including branded promotional content and misinformation about tobacco and nicotine, is commonplace on social media.

This is Quitting

The first-of-its-kind program to help young people quit vaping, This is Quitting has helped over 700,000 youth and young adults on their journey to quit vaping. Learn more about how it works and the additional resources available for parents of young vapers and for adults who want to quit.

Teens and young adults can join for free by texting DITCHVAPE to 88709

Parents, educators, and other interested parties can download or order printed flyers and palm cards with information about enrolling in the program here.

Youth have easy access to e-cigarettes online through lax age verification and concealed deliveries

TikTok accounts promoting “discreet shipping” services that conceal e-cigarettes in cosmetics, candy, and beauty products attempt to circumvent age restricti

Key concerns about FDA’s first e-cigarette authorization for Vuse Solo

As the FDA considers the pending applications, it is imperative the agency carefully reviews manufacturer marketing plans, advertising, and perception studie

FDA’s announcement on Logic’s e-cigarette products underscores urgent need for decisions on top e-cigarette brands comprising 75% of the market and should include menthol flavors

We are grateful to see movement again by the FDA on the e-cigarette pre-market approval process under Dr. Califf’s leadership

How tobacco and vaping companies are exploiting national crises to maintain their bottom lines, putting profit before public health

Tobacco and vaping companies are exploiting the crises, and the vulnerable communities most impacted by them, to benefit their bank accounts.

Action needed: Tobacco in pop culture

Despite a 1998 law prohibiting paid tobacco product placements in movies and TV programming, tobacco imagery is still seen on screens everywhere, including m

Depression Stick! is fake but vaping’s contribution to the youth mental health crisis is real

“It’s Messing with Our Heads” reveals important information about nicotine’s impact on mental wellbeing and more.

E-cigarette market surges amid urgent need for comprehensive regulation and enforcement

New data are the latest in a growing body of research that highlight concerning trends in an e-cigarette market flooded with flavored products in increasingl