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  1. Research Article Research Article Research & Resources

    How humor can boost response rates in online survey research

    Incorporating humor tailored to the voice of the audience can be an easy, efficient and effective way to increase survey response rates among young adults.

  2. News Article News Article Research & Resources

    Students from North Carolina and Indiana earn 2016 Alma Adams Scholarships

    Truth Initiative® is pleased to announce the winners of the 2016 Alma S. Adams Scholarship for Outreach and Health Communications to Reduce Tobacco Use

  3. News Article News Article Research & Resources

    The economics of tobacco: what education and income tell us about smoking

    Despite decades of progress in the fight to end tobacco use, much work remains, particularly among lower income households.

  4. Research Article Research Article Research & Resources

    Research funded to study the appeal of menthol and smoking by people with HIV

    Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative received funding for two one-year pilot projects from MeTR

  5. Research Article Research Article Research & Resources

    New research sheds light on who smokes menthol cigarettes

    Young adults who smoke menthol cigarettes are more likely to be female, black or Hispanic, or identify as LGBT compared to non-menthol smokers

  6. News Article News Article Research & Resources

    NAACP delegates endorse push to say no to menthols

    NAACP adopted a resolution supporting efforts at the state and local level to restrict the sale of menthol cigarettes and other flavored tobacco products

  7. Research Article Research Article Research & Resources

    2016 National Summit on Youth Activism concludes

    A summer tobacco-control training program for youth who are recruited to attend from community-serving organizations around the country.

  8. News Article News Article Research & Resources

    Where we stand: Little cigars, cigarillos and cigars

    Truth Initiative lays out the policies it supports with respect to little cigars, cigarillos and cigars

  9. News Article News Article Research & Resources

    Where we stand: Tobacco and the cancer moonshot

    Truth Initiative is urging the National Cancer Moonshot Task Force to take immediate action to emphasize tobacco control in the initiative.

  10. Research Article Research Article Research & Resources

    How online cessation tools can help young adults quit smoking

    Web-based interventions intended to help smokers quit can be effective and may be a viable option for connecting with young adult smokers

  11. News Article News Article Research & Resources

    Two years after the ban: How CVS continues to take on tobacco

    When CVS announced its plans to ban cigarette sales in 2014, the media took note.

  12. News Article News Article Research & Resources

    Teens stopped #CATmageddon and can now enlist pets to send their message to big tobacco

    the truth® campaign is launching a #PEEtition drive to pressure Big Tobacco to admit that smoking kills pets, too.